When an Etsy buyer clicks on your canvas print, three questions run through their mind: "Will it fit my wall? How long until it arrives? How do I clean it?" If you bury those answers inside the product description, most people never read them, and the questions come back to you as return requests, "smaller than expected" reviews, and a flood of messages. Info images close exactly this gap: you communicate size, shipping, and care visually, placed right inside your listing photos. This article breaks down the three essential info images in concrete terms.
The Size Image
Size perception causes more returns and disappointment than anything else. A buyer reads "20x28 in" but cannot picture it. A size image solves this.
- •Use a scaled scene where the print sits above familiar furniture like a sofa, headboard, or console. A human silhouette sharpens the sense of scale even further.
- •Lay out all your size options side by side, in correct proportion. Let the buyer see the real difference between S, M, L, and XL.
- •Show both inches and centimeters. If you sell to the US market, a size is nearly meaningless without inches.
In WallArtTools, you can build this scale comparison with the Info Image tool (under Tools), then add it to your Mockup Creator series as an info image. From there, every new upload tied to your variation profile auto-generates the correct size visual.
The Shipping Image
Shipping uncertainty is a leading reason buyers abandon their cart. Communicate it with a clear graphic, not buried text.
- •Give estimated processing + delivery as day ranges (for example, "Processing 2-4 days, shipping 3-7 days"). Never promise an exact date.
- •State whether canvases ship rolled or framed/stretched; this manages the buyer's assembly expectations.
- •Show how the packaging protects the piece (corner guards, thick cardboard tube). This eases the "will it arrive damaged?" worry.
To keep your timelines honest, reference the ship deadlines in your Orders panel and your Production network statuses (Queued → In production → Ready → Shipped). The duration you print on the image should match what actually happens in the panel; otherwise you raise the risk of negative reviews.
The Care Image
The care image does two jobs at once: it protects the product and makes your brand look professional. Keep it short and icon-driven.
- •Give one-line instructions, such as "Do not wipe with a wet cloth; dust gently with a dry or lightly damp soft cloth."
- •Add practical tips like avoiding direct sunlight and a hanging height (typically eye level, center around 57-60 in from the floor).
- •You can also remind buyers of your frame options (black/white/gold/wood) here, creating an upsell opportunity.
Consistency and Automation
Using the same font, color palette, and margins across all three images strengthens your brand. Instead of designing from scratch on every listing, lock in a template.
- •Place the info images in a fixed order within your Mockup Creator series: product mockups first, then size, shipping, care.
- •Once the series is linked to a variation profile, whether you upload one image or a batch of 50, every product publishes with the same information set.
- •Your banned words and emphasized words settings keep your text generation consistent; apply that same discipline to your visuals.
Practical takeaway: If you only build one today, start with the size image because it prevents the most returns. Then add shipping and care, and pin all three into your Mockup Creator series, so your info images are set up once and run on their own for every new product.