Almost every canvas listing repeats the same information at the bottom of its description: shipping times, return policy, care instructions, a word from the studio. Pasting that repeated block into every product by hand wastes time and, sooner or later, creates inconsistency: one listing says 3-7 days, another says 5-10. A description template footer solves exactly this. You manage the information that should stay fixed across your whole shop in one place, and it is appended automatically to the end of every description.
What a Footer Actually Is
A footer is the standard text that is not specific to the individual product but applies to your entire shop. The top of the description holds the product-specific copy the AI generates (the mood of the artwork, which room it suits, the style narrative); the bottom holds the unchanging footer. In WallArtTools you mark a default template under Description Templates, and that block is appended to the end of every new description automatically. You focus on describing the piece, and the system handles the repetitive part.
What to Put in the Footer
Run every line through one filter: "should every buyer see this on every product?"
- •Shipping and processing time (as a day range, without promising an exact date).
- •A short summary of your return and exchange policy.
- •Whether the canvas ships rolled or stretched/framed, plus a mounting note.
- •Simple care instructions (wipe with a damp cloth, avoid direct sunlight).
- •A call to contact you for custom orders, bulk buys, or size requests.
- •A short brand line or thank-you.
What to Keep Out of the Footer
A footer is powerful precisely because it is not product-specific. Keep these out:
- •A single product's size, color, or style narrative. That belongs at the top, and the AI title/tag/description generator already writes it per product.
- •Keyword stuffing. Because the same footer repeats across hundreds of listings, cramming keywords gives no SEO benefit and only hurts readability. Your real SEO work happens in titles and tags.
- •Date-bound promo copy ("Holiday sale this week"). A footer is permanent; manage seasonal messaging separately.
How the Footer Works With Other Tools
The footer is the "unchanging" layer of the description, which is why being able to update it from one place is the biggest win. When your shipping time changes, you edit the footer template once. If you use Translations, keeping the footer plain and clear gives the auto-translation (1 credit per language) cleaner results; flowery phrasing and idioms tend to break in translation. Your banned words setting also applies to the footer, so off-brand words will not slip in here either.
A few practical points when setting it up: keep the footer scannable, since most buyers read on mobile and short lines beat long paragraphs. You can keep more than one template; for example, one footer for standard canvases and a separate one for custom or personalized items makes sense, but keep it clear which one is the default. To confirm the footer is actually being added, generate a fresh description and look at the bottom; if you do not see the block you expect, the default template is not marked.
Practical takeaway: put everything product-specific at the top and everything shop-wide in the footer; set the footer up correctly once, update it from a single place when your policies change, and let the system keep hundreds of listings consistent for you.